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Hospitality · Tour operators and planners

HR for Tour Operators and Planners: Itinerary Desks, Tour Managers and Season Peaks

A tour operator or planner builds trips, books hotels and vehicles and sends guides with groups. This page looks at itinerary desks, tour managers on the road and the seasons that decide the year.

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A tour operator or planner designs trips for families, groups, pilgrims, schools and companies, then books hotels, vehicles, guides, entry tickets and meals. The office has sales or enquiry staff, itinerary planners, a reservations desk and an accounts person. On the road are tour managers, escorts and guides who stay with the group, handle check-ins, solve problems and report back. Business peaks in summer, festival and long-weekend seasons, and the office team works long hours to confirm vendors while the field team is away from home for many days. A missed pickup, a wrong hotel or a sick traveller falls on one person far from the office. Related reading: hospitality HR. Operators rely on a small group of experienced tour managers and planners, and keeping them calm, well briefed and fairly paid is as important as winning the booking.

  1. Plan
  2. Hire
  3. Onboard
  4. Manage
  5. Develop
  6. Perform
  7. Engage
  8. Retain
  9. Exit
  10. Improve

When HR is weak in tour operators and planners, you may see

  • Seasons compress the year
  • Tour managers carry too much alone
  • Sales promises outrun the itinerary
  • Vendor confirmations stay in chat
  • Long absences affect field staff
  • Contract guides and drivers vary in quality
  • Emergencies have no plan
  • Experienced planners are poached

These are the places the people side of this kind of business tends to give way. The rest of this page works through them.

Who does the work in tour operators and planners

HR here has to work for each of these groups, not only the office. The set-up below is written with all of them in mind.

  • Owners and operations heads
  • Sales and enquiry executives
  • Itinerary planners
  • Reservations and vendor coordinators
  • Tour managers and escorts
  • Guides and drivers on contract
  • Accounts and refund staff

Roles we help you hire in tour operators and planners

GullyHR runs talent acquisition for permanent roles in tour operators and planners. For each role we agree the job description with you, find and screen candidates against it, and support the offer through to joining. Tell us the role and the number of people, and we start there.

We recruit permanent employees. We do not supply contract or temporary staff.

We set up the interview and hiring process for tour operators and planners

Every business interviews, but few have a written process that works the same way for every role and every interviewer. GullyHR designs yours, from the role brief to the offer, trains your managers to run it, and can run it for you on the roles you hand us.

  1. 1. Role brief and scorecard

    We agree what the role must deliver, the must-have and nice-to-have skills, and how each will be scored.

  2. 2. Stages and sequence

    Screening call, assessment, interview rounds and decision points, sized to the role and the number of people you hire.

  3. 3. Question bank and scoring

    Structured questions for each role family and a rating guide, so two interviewers judge the same answer the same way.

  4. 4. Interviewer readiness

    A short briefing for your managers on what to ask, what to avoid and how to give a clear yes or no.

  5. 5. Offer and follow-up

    Who approves, how the offer is made, and how candidates are kept informed from first call to joining.

Where HR strains in tour operators and planners

  • Seasons compress the year

    Summer and festival periods fill every desk and every tour manager, and the rest of the year is thin.

  • Tour managers carry too much alone

    One person manages a group's hotels, meals, vehicles and mood in a distant place, with a phone and a diary.

  • Sales promises outrun the itinerary

    A salesperson offers a hotel or stop that the planner cannot confirm, and the tour manager meets the angry guest.

  • Vendor confirmations stay in chat

    Hotel and vehicle confirmations live in individual phones, and a change by one planner is not seen by the next.

  • Long absences affect field staff

    Tour managers are away for weeks, with no clear rest after a trip and no allowance rule that all understand.

  • Contract guides and drivers vary in quality

    Local guides are chosen by contacts, and the standard of a tour depends on who happened to be free.

  • Emergencies have no plan

    Illness, a cancelled flight or a landslide is handled by phone calls, with no written steps or authority limits.

  • Experienced planners are poached

    A planner with vendor relationships and repeat clients is offered more by another operator or sets up alone.

HR topics for tour operators and planners

Start with the topics that matter most here: HR Strategy and Workforce Planning; HR Operations and Governance; Retention and Attrition Management. Then work through the rest. Each topic is written for hospitality, not in general.

HR Strategy and Workforce Planning

How many people, in which roles, by when — and what they will cost.

HR Operations and Governance

An HR function that runs the same way every month.

Retention and Attrition Management

Who leaves, when, why — and which of them mattered.

Organisation Design

Structure, reporting lines and who is allowed to decide what.

Recruitment and Talent Acquisition

Requisition to joining, the same way every time.

Onboarding and Probation

A first day that is the same for the fifth joiner as the first.

Employee Administration

Records, attendance, leave and the day-to-day HR that must simply work.

Compensation, Payroll and Benefits

Salary structure, payroll inputs and a month that closes on time.

Performance Management

Goals, reviews and ratings that hold up in a conversation.

Learning and Development

Training planned from need rather than from the calendar.

Career and Succession Management

Named backups for the roles that cannot be vacant.

Employee Engagement and Experience

Communication, recognition and the conditions people actually work in.

Employee Relations

Two routes — one for complaints, one for conduct — kept separate.

Policies, Compliance and Governance

Policies a manager can apply, and obligations with owners and dates.

Health, Safety and Wellbeing

Induction, records, incident reporting and follow-through.

Exit and Alumni Management

Resignation to relieving letter, in a defined order.

HR Technology and Automation

Records that survive people, and approvals that do not queue.

HR Analytics and Management Reporting

A short monthly pack management actually reads.

What a working HR set-up looks like

The pieces a tour operators and planners business puts in place, in an order that makes each easier. Open any card for the detail.

Plan the season against people

Forecast the busy months, hours for planners and desks, and the pool of tour managers.

What this covers

Forecast the busy months, hours for planners and desks, and the pool of tour managers. The workforce planning support can cover the extra hands.

Keep one shared confirmation record

Hotels, vehicles, guides and tickets for each trip in one register that everyone can see, with changes noted.

What this covers

Hotels, vehicles, guides and tickets for each trip in one register that everyone can see, with changes noted. The documentation process can hold the format.

Write a tour manager brief and checklist

Itinerary, contacts, group details, limits of authority and what to report at the end of each day.

What this covers

Itinerary, contacts, group details, limits of authority and what to report at the end of each day.

Define an emergency plan

Steps for illness, delay, cancellation and accident, who to call and what a tour manager may spend.

What this covers

Steps for illness, delay, cancellation and accident, who to call and what a tour manager may spend. The safety routine can hold it.

Set trip allowances and rest

Per-day allowance, travel rules and rest after a long trip, written and applied equally.

What this covers

Per-day allowance, travel rules and rest after a long trip, written and applied equally. The shift and leave rules can cover rest.

Build a ladder for planners and tour managers

Grades from junior planner to senior, and from escort to tour manager, with pay steps.

What this covers

Grades from junior planner to senior, and from escort to tour manager, with pay steps. The pay review supports it.

Start by checking where you stand

Before changing anything, find out what is true today. These checks take an afternoon and tell you which of the topics above to start with.

Share your requirements
  • List the busiest three months and how many hours planners and desks worked in them.
  • Pick one trip and see where its hotel and vehicle confirmations are stored.
  • Ask a tour manager what they were told and what they were allowed to decide.
  • Check how the last emergency was handled and who made the call.
  • Look at how allowances and rest after trips are set.
  • Ask a planner what keeps them here and what would take them away.
  • Confirm with a qualified professional the travel, field worker and engagement obligations that apply, and note open items.

Confirm with a qualified professional. What applies to you depends on your business, your state and your arrangements, and it changes. This page describes practice. It does not state a legal position.

How GullyHR helps

The services below fit this kind of business best. Each starts by recording where you stand, and every later report compares against that. We do not promise outcomes.

Start with a free conversation, or see the paid HR Diagnostic.

Our HR transformation approach

  1. 1

    Assess

    Understand the business, its workforce, current processes and HR challenges.

  2. 2

    Identify gaps

    Find the missing, weak, inconsistent or person-dependent processes.

  3. 3

    Design

    Create the structure, processes, policies, SOPs, dashboards and systems needed.

  4. 4

    Implement

    Help HR and department managers actually adopt the new system.

  5. 5

    Automate

    Digitise repetitive and approval-based workflows where it is worth doing.

  6. 6

    Measure

    Track hiring, attendance, employee cost, performance, training and attrition.

  7. 7

    Improve

    Strengthen the people-management system continuously, not once.

Blogs worth reading first

From the GullyHR blog: one on HR in hospitality, and one on each of the topics this page points to.

HR Process

12 signs your company has outgrown founder-approved HR

Every growing company reaches a point where the founder approving everything stops being speed and starts being the bottleneck. Twelve signs it has happened, and what to fix first.

9 min readRead article

More on the GullyHR blog.

Questions owners ask

Look at the past busy months, plan desk hours, line up a pool of tour managers and brief them early. Check the terms for seasonal staff with a qualified professional.

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