Why agency employees leave and how to understand why
Creatives, planners and account teams leave for reasons beyond pay. How to run an exit conversation in an agency, spot patterns by account and act on them.
7 min readRead articleNews media companies publish stories in print, online and on video, and employ reporters, editors, camera crews and sales teams. This is how to run newsrooms, stringers and field teams around deadlines, safety, accuracy and pay that does not follow the pace of news.

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Share your requirementsA news media company gathers, checks and publishes news through newspapers, websites, apps, video or television. The newsroom has reporters on beats, desk editors who check and shape copy, photographers and camera crews, video editors, social media staff, and a bureau network with part-time stringers in towns. Alongside sits a business side of ad sales, circulation or distribution, and accounts. News breaks without notice, deadlines are fixed by print time or bulletins, and a wrong fact or name can bring a legal notice or public anger. Reporters work in crowds, protests, courts and disaster sites. Pay in smaller outlets is low and irregular, and stringers are paid by the piece. Staff move between outlets for a better byline. For the wider sector, read HR for marketing and media agencies.
These are the places the people side of this kind of business tends to give way. The rest of this page works through them.
HR here has to work for each of these groups, not only the office. The set-up below is written with all of them in mind.
GullyHR runs talent acquisition for permanent roles in news media companies. For each role we agree the job description with you, find and screen candidates against it, and support the offer through to joining. Tell us the role and the number of people, and we start there.
We recruit permanent employees. We do not supply contract or temporary staff.
Every business interviews, but few have a written process that works the same way for every role and every interviewer. GullyHR designs yours, from the role brief to the offer, trains your managers to run it, and can run it for you on the roles you hand us.
We agree what the role must deliver, the must-have and nice-to-have skills, and how each will be scored.
Screening call, assessment, interview rounds and decision points, sized to the role and the number of people you hire.
Structured questions for each role family and a rating guide, so two interviewers judge the same answer the same way.
A short briefing for your managers on what to ask, what to avoid and how to give a clear yes or no.
Who approves, how the offer is made, and how candidates are kept informed from first call to joining.
Print time and bulletin slots are fixed, so late-breaking stories force desk staff into hurried checks and long evenings.
A wrong name, photo or figure leads to complaint, correction or legal letter, and nobody is sure who signed off.
District contributors send good stories for small fees that arrive months later, and the best move to rivals.
Reporters cover protests, floods and crowds with no helmet, briefing or check-in.
Sales teams push for coverage of advertisers, and reporters feel squeezed between income and independence.
Print desks and web teams work with different pace and pay, and resent one another.
Staff see accidents, violence and abuse, then go straight to the next story with no support.
Reporters face abuse online, and the organisation is slow to protect them.
Start with the topics that matter most here: Health, Safety and Wellbeing; Policies, Compliance and Governance; Employee Engagement and Experience. Then work through the rest. Each topic is written for marketing, advertising and creative, not in general.
Induction, records, incident reporting and follow-through.
Policies a manager can apply, and obligations with owners and dates.
Communication, recognition and the conditions people actually work in.
How many people, in which roles, by when — and what they will cost.
Structure, reporting lines and who is allowed to decide what.
Requisition to joining, the same way every time.
A first day that is the same for the fifth joiner as the first.
Records, attendance, leave and the day-to-day HR that must simply work.
Salary structure, payroll inputs and a month that closes on time.
Goals, reviews and ratings that hold up in a conversation.
Training planned from need rather than from the calendar.
Named backups for the roles that cannot be vacant.
Two routes — one for complaints, one for conduct — kept separate.
Who leaves, when, why — and which of them mattered.
Resignation to relieving letter, in a defined order.
Records that survive people, and approvals that do not queue.
A short monthly pack management actually reads.
An HR function that runs the same way every month.
The pieces a news media companies business puts in place, in an order that makes each easier. Open any card for the detail.
Who checks facts, names, photos and headlines before each edition goes out, with a record of changes.
Who checks facts, names, photos and headlines before each edition goes out, with a record of changes. Place it in documentation.
A rate card by story type, a payment date and a plain engagement note.
A rate card by story type, a payment date and a plain engagement note. See compensation benchmarking.
Check-in times, a buddy rule, protective kit for risky assignments and a line to the desk.
Check-in times, a buddy rule, protective kit for risky assignments and a line to the desk. See health, safety and wellbeing.
A written rule on advertiser coverage, with an editor who owns the line.
A written rule on advertiser coverage, with an editor who owns the line. Use HR policy packages.
Fixed rotas for night and weekend desks, with rest after breaking-news runs.
Fixed rotas for night and weekend desks, with rest after breaking-news runs. Rules go in attendance and shift records.
A named person to talk to, time off after distressing stories and a route to counselling help.
A named person to talk to, time off after distressing stories and a route to counselling help.
Before changing anything, find out what is true today. These checks take an afternoon and tell you which of the topics above to start with.
Share your requirementsConfirm with a qualified professional. What applies to you depends on your business, your state and your arrangements, and it changes. This page describes practice. It does not state a legal position.
The services below fit this kind of business best. Each starts by recording where you stand, and every later report compares against that. We do not promise outcomes.
Stringer and staff pay set against comparable outlets.
Field safety and mental health support for reporters.
Rules on editorial independence and social media conduct.
Desk rotas and rest after breaking news.
Start with a free conversation, or see the paid HR Diagnostic.
Understand the business, its workforce, current processes and HR challenges.
Find the missing, weak, inconsistent or person-dependent processes.
Create the structure, processes, policies, SOPs, dashboards and systems needed.
Help HR and department managers actually adopt the new system.
Digitise repetitive and approval-based workflows where it is worth doing.
Track hiring, attendance, employee cost, performance, training and attrition.
Strengthen the people-management system continuously, not once.
From the GullyHR blog: one on HR in marketing, advertising and creative, and one on each of the topics this page points to.

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Pay on a fixed date, publish a rate card and treat them as part of the team. Late pay sends them to rivals.
Set a clear sign-off chain, keep a corrections log and give desk editors time to check. Look at process before blaming a reporter.
Brief them, require check-ins and provide kit for risky stories. Confirm legal duties with a qualified professional.
Write a rule, name the editor who owns it and keep the two rotas separate. Staff on both sides need to know the line.
Allow time off, offer someone to talk to and watch for signs of strain. Do not expect people to simply continue.
We would follow a story from tip to publication and draft a sign-off chain, stringer terms and a field safety brief. We do not do legal advice or payroll filings, and scope is written down after we talk.
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