Career and Succession Management for Marketing, Advertising and Creative
Named backups for the roles that cannot be vacant.
What this looks like in marketing, advertising and creative
The parts of career and succession management that are specific to this sector, rather than general.
Career Tracks for Creatives
A ladder that does not force everyone into management.
What this coversHide
Career Tracks for Creatives
A ladder that does not force everyone into management.
What this coversHideAgencies lose senior creatives by offering only one route up: managing people. A craft track keeps the people who are good at the work doing the work.
- Level definitions
- Craft track
- Servicing track
- Management track
- Portfolio expectations per level
- Promotion criteria
- Review cycle
- Level-to-band mapping
The general method — what career and succession management covers, the questions it answers and what an engagement produces — is the same whatever the sector, and is set out on the succession and leadership development page. What is above is the part that differs for marketing, advertising and creative.
Other HR topics for marketing, advertising and creative
Where to start
Most engagements begin with a review of how this runs in your business today, then a written process and the sequence to implement it.
See all HR topics for marketing, advertising and creative, or another industry.