Recruitment and Talent Acquisition for Marketing, Advertising and Creative
Requisition to joining, the same way every time.
What this looks like in marketing, advertising and creative
The parts of recruitment and talent acquisition that are specific to this sector, rather than general.
Hiring Creative and Account Talent
A small market where everyone knows everyone.
What this coversHide
Hiring Creative and Account Talent
A small market where everyone knows everyone.
What this coversHideAgency recruitment happens in a small, well-connected market. Reputation travels, candidates compare notes, and the hiring process itself is part of the employer brand.
- Portfolio and work assessment defined rather than impressionistic
- Briefs and test tasks kept proportionate and paid where substantial
- Realistic preview of utilisation and working pattern
- Culture and client-handling assessed alongside craft
- Freelancer relationships as a talent pipeline
- Referral from current staff as a primary channel
- Feedback given to unsuccessful candidates, since the market is small
- Time to decision kept short, because good people move quickly
Unpaid speculative work is the practice that most damages agency employer brand. In a market this connected, a candidate's experience of the process reaches the people you want to hire next.
The general method — what recruitment and talent acquisition covers, the questions it answers and what an engagement produces — is the same whatever the sector, and is set out on the workforce and recruitment process page. What is above is the part that differs for marketing, advertising and creative.
Other HR topics for marketing, advertising and creative
Where to start
Most engagements begin with a review of how this runs in your business today, then a written process and the sequence to implement it.
See all HR topics for marketing, advertising and creative, or another industry.