Marketing, Advertising and Creative
Performance Management for Marketing, Advertising and Creative
Goals, reviews and ratings that hold up in a conversation.
What this looks like in marketing, advertising and creative
The parts of performance management that are specific to this sector, rather than general.
Performance and Appraisal
Measured on craft and on client, not on visibility.
What this coversHide
Performance and Appraisal
Measured on craft and on client, not on visibility.
What this coversHideCraft
- Quality of output
- Originality
- Turnaround
- Revisions required
- Brand consistency
- Skill growth
Servicing and account
- Client satisfaction
- Retention and renewals
- Brief quality
- Timeline management
- Scope control
- Revenue per account
The general method — what performance management covers, the questions it answers and what an engagement produces — is the same whatever the sector, and is set out on the performance management process page. What is above is the part that differs for marketing, advertising and creative.
Other HR topics for marketing, advertising and creative
Where to start
Most engagements begin with a review of how this runs in your business today, then a written process and the sequence to implement it.
See all HR topics for marketing, advertising and creative, or another industry.