Employee Engagement and Experience for Marketing, Advertising and Creative
Communication, recognition and the conditions people actually work in.
What this looks like in marketing, advertising and creative
The parts of employee engagement and experience that are specific to this sector, rather than general.
Engagement in an Agency
Creative people, billable pressure, and a poachable team.
What this coversHide
Engagement in an Agency
Creative people, billable pressure, and a poachable team.
What this coversHideAgency engagement sits between two pressures: utilisation targets that reward being busy and creative work that requires thinking time. People leave when the first permanently defeats the second.
- Utilisation expectations stated honestly rather than implied
- Protection of creative time within billable structures
- Credit and attribution for work handled explicitly
- Client behaviour managed rather than absorbed by the team
- Career route that is not only account management
- Pitch workload recognised as real work
- Exposure to senior client conversations as development
Credit is the engagement issue most specific to this sector. Creative people build careers on demonstrable work, and an agency that is casual about attribution loses people to one that is not.
The general method — what employee engagement and experience covers, the questions it answers and what an engagement produces — is the same whatever the sector, and is set out on the employee engagement and culture page. What is above is the part that differs for marketing, advertising and creative.
Other HR topics for marketing, advertising and creative
Where to start
Most engagements begin with a review of how this runs in your business today, then a written process and the sequence to implement it.
See all HR topics for marketing, advertising and creative, or another industry.