Graphic Designer job description
A graphic designer creates visual material such as social posts, brochures, packaging, presentations and brand assets. They give a business a consistent, professional look across print and digital channels.
Why the role exists
Customers judge a business partly by how it looks. The graphic designer turns briefs from marketing and sales into clear visuals that match the brand. In Indian companies this person often handles a wide range of jobs, from festival creatives to event standees, with tight turnaround.
What the person does
- Design social media posts, banners and ad creatives from marketing briefs within the agreed turnaround.
- Create brochures, catalogues, standees and other print material, and prepare files for the printer.
- Maintain brand assets including logos, colours, fonts and templates, and make sure others use them correctly.
- Make presentation decks and sales collateral with sales and leadership teams.
- Adapt one design into sizes for different platforms, such as Instagram, WhatsApp and website banners.
- Edit images, remove backgrounds and retouch product photos to a consistent standard.
- Take feedback from stakeholders, make revisions and keep a clear record of final approved files.
- Plan festival and campaign creatives ahead of time so the team is not working at the last minute.
Skills and tools
- Adobe Photoshop, Illustrator and InDesign, or Affinity and Canva equivalents
- Typography, layout and colour for print and screen
- Brand identity use and template building
- Preparing print-ready files with bleed, colour mode and resolution
- Basic motion graphics or video editing for short clips
- Reading a brief and asking the right questions
- Time management across many small jobs
- Giving and accepting design feedback calmly
Education and experience
Preferred, never a bar: equivalent experience counts.
- Degree or diploma in visual communication, fine arts or design preferred, or equivalent practical experience.
- A portfolio showing range across digital and print work is preferred.
- Experience working with marketing or brand teams on real briefs is preferred.
- Basic knowledge of print processes and file preparation, or equivalent experience.
How the work is judged
- Quality and brand fit of the designs delivered.
- Turnaround time against the agreed schedule.
- Number of revision rounds needed per design.
- Consistency of brand use across channels and teams.
- Feedback from marketing, sales and leadership on the usefulness of the work.
Where the role can lead
- Senior graphic designer or art director, leading look and feel for campaigns.
- Brand designer or creative lead, managing designers and brand standards.
- Specialising in motion design, packaging or UI design.
Interview questions to ask
Ask every candidate the same questions in the same order and score them against written anchors, so the decision rests on the work and not the impression.
- Take us through one project from brief to final file. What decisions did you make and why?
- How do you handle a stakeholder who keeps asking for changes after approval?
- We need a festival offer creative in four sizes by tomorrow. How do you plan your work?
- What checks do you do before sending a file to a printer?
- How would you keep a consistent look across posts made by several people?
- Describe a time you disagreed with a brief. What did you do?
Hiring tips for this role
- Set a practical task with a real brief and a time limit, such as a post series in three sizes. Judge layout, type and brand fit.
- Check the portfolio carefully for original work. Ask what part the candidate designed when the piece came from a team or a template.
- Separate graphic design from UI and UX roles. If you need product screens, test for those skills directly.
- Confirm software skills with the tools you actually use, and ask about file handling since sloppy files cause print errors.
Questions about hiring a graphic designer
A graphic designer creates visual communication for a business, including social posts, ads, brochures, packaging, presentations and brand assets. They work from briefs, keep designs consistent with the brand and prepare files for print and digital use.
No. A graphic designer works on visual material for marketing and brand. A UI or UX designer works on how digital products look and behave. The tools overlap, but research and product flows need different training.
Most use Adobe Photoshop and Illustrator, with InDesign for print layouts. Canva and Affinity are common in smaller teams. Ask for tools you actually use, but judge the eye for layout and type first.
Yes, for permanent roles. GullyHR agrees the job description with you, finds and screens designers, reviews portfolios against your brand needs, and supports you through the offer. We do not supply contract staff.
Hiring a graphic designer?
GullyHR runs talent acquisition for permanent roles. We agree the job description with you, find and screen candidates against it, and support the offer through to joining. We recruit permanent employees. We do not supply contract or temporary staff.