Health, Safety and Wellbeing for Marketing, Advertising and Creative
Induction, records, incident reporting and follow-through.
What this looks like in marketing, advertising and creative
The parts of health, safety and wellbeing that are specific to this sector, rather than general.
Wellbeing Under Pitch Pressure
Where crunch is treated as the nature of the work.
What this coversHide
Wellbeing Under Pitch Pressure
Where crunch is treated as the nature of the work.
What this coversHideAgencies normalise intense periods - pitches, campaign launches, client deadlines - and the cumulative effect is usually addressed only when someone leaves or breaks down.
- Pitch and crunch periods tracked, not just endured
- Working hours monitored rather than assumed
- Recovery time after intense periods, actually taken
- Client behaviour toward staff addressed by the agency
- Utilisation targets reviewed for sustainability
- Junior staff protected from disproportionate crunch load
- Confidential support route available
- Manager capability in noticing sustained overload
Tracking hours during pitch periods is resisted in agencies because the answer is uncomfortable. It is also the only way to know whether the pattern is occasional or structural.
The general method — what health, safety and wellbeing covers, the questions it answers and what an engagement produces — is the same whatever the sector, and is set out on the workplace health, safety and wellbeing page. What is above is the part that differs for marketing, advertising and creative.
Other HR topics for marketing, advertising and creative
Where to start
Most engagements begin with a review of how this runs in your business today, then a written process and the sequence to implement it.
See all HR topics for marketing, advertising and creative, or another industry.