Marketing, Advertising and Creative
Organisation Design for Marketing, Advertising and Creative
Structure, reporting lines and who is allowed to decide what.
What this looks like in marketing, advertising and creative
The parts of organisation design that are specific to this sector, rather than general.
Agency Structure
Creative, servicing and specialist lines.
What this coversHide
Agency Structure
Creative, servicing and specialist lines.
What this coversHideClient-facing
- Account Directors
- Account Managers
- Account Executives
- Strategy
- Planning
- Business Development
Craft and delivery
- Creative Directors
- Copywriters
- Art Directors
- Designers
- Video Editors
- Performance Marketers
- SEO
- Content Writers
- Production
- Organisation structure
- Account team structure
- Craft vs servicing lines
- Reporting vs project supervision
- Approval matrix
- Position levels
The general method — what organisation design covers, the questions it answers and what an engagement produces — is the same whatever the sector, and is set out on the organisation design page. What is above is the part that differs for marketing, advertising and creative.
Other HR topics for marketing, advertising and creative
Where to start
Most engagements begin with a review of how this runs in your business today, then a written process and the sequence to implement it.
See all HR topics for marketing, advertising and creative, or another industry.