Retention and Attrition Management for Marketing, Advertising and Creative
Who leaves, when, why — and which of them mattered.
What this looks like in marketing, advertising and creative
The parts of retention and attrition management that are specific to this sector, rather than general.
Burnout and Workload
The retention issue agencies name last.
What this coversHide
Burnout and Workload
The retention issue agencies name last.
What this coversHide- Workload visibility
- Late-night and weekend pattern tracking
- Pitch-load distribution
- Leave actually taken
- Compensatory time off
- Manager check-ins
- Workload escalation route
- Wellbeing initiatives
Attrition and Retention
Churn concentrated where it hurts most.
What this coversHide
Attrition and Retention
Churn concentrated where it hurts most.
What this coversHide- Attrition by craft and level
- Attrition on specific accounts
- Manager-wise turnover
- Exit reasons
- Counter-offer pattern
- Stay interviews
- Progression conversations
- Critical-person backup
- Alumni and boomerang hiring
The general method — what retention and attrition management covers, the questions it answers and what an engagement produces — is the same whatever the sector, and is set out on the employee retention and attrition management page. What is above is the part that differs for marketing, advertising and creative.
Other HR topics for marketing, advertising and creative
Where to start
Most engagements begin with a review of how this runs in your business today, then a written process and the sequence to implement it.
See all HR topics for marketing, advertising and creative, or another industry.