Policies, Compliance and Governance for Marketing, Advertising and Creative
Policies a manager can apply, and obligations with owners and dates.
What this looks like in marketing, advertising and creative
The parts of policies, compliance and governance that are specific to this sector, rather than general.
Policies for a Small, Client-Facing Business
Light governance that still holds.
What this coversHide
Policies for a Small, Client-Facing Business
Light governance that still holds.
What this coversHideAgencies are usually small enough that formal policy feels excessive and large enough that its absence causes real problems - typically around client confidentiality, conflicts and conduct.
- Client confidentiality and conflict policy stated explicitly
- Intellectual property and portfolio-use position agreed in advance
- Conduct policy covering client entertainment and behaviour
- Freelancer and contractor engagement terms documented
- Data handling policy covering client and consumer data
- Working hours and leave policies that reflect actual practice
- Named owner even where HR is part of another role
- Review dates set so policies do not silently expire
Agreeing the portfolio-use position while someone is employed, rather than when they leave, prevents the most common agency dispute and costs one paragraph.
The general method — what policies, compliance and governance covers, the questions it answers and what an engagement produces — is the same whatever the sector, and is set out on the hr policies and governance page. What is above is the part that differs for marketing, advertising and creative.
Other HR topics for marketing, advertising and creative
Where to start
Most engagements begin with a review of how this runs in your business today, then a written process and the sequence to implement it.
See all HR topics for marketing, advertising and creative, or another industry.