Why agency employees leave and how to understand why
Creatives, planners and account teams leave for reasons beyond pay. How to run an exit conversation in an agency, spot patterns by account and act on them.
7 min readRead articleAn OTT production company makes series and films for streaming platforms, usually in short seasons to a platform's brief and delivery date. Teams are built per season, so the skill is assembling, keeping and re-finding the same strong people.

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Share your requirementsAn OTT production company develops and shoots web series and films for streaming platforms. A season is usually short, perhaps six to ten episodes, written in a room, shot over weeks and finished in a long post-production phase of editing, sound, colour and visual effects. The platform sets the brief, approves scripts, cuts and deliveries, and may change direction mid-way. A small core team of producers, creative heads and finance staff stays between seasons. Everyone else is hired for the project, often from film, advertising and television. Many are young, hold several offers and judge a company by pay timing and creative respect. The marketing and media sector page and the film and television hub cover what these businesses share.
These are the places the people side of this kind of business tends to give way. The rest of this page works through them.
HR here has to work for each of these groups, not only the office. The set-up below is written with all of them in mind.
A change in direction mid-season reopens scripts or edits. Writers, editors and crew rework while the delivery date stays put.
Skill and understanding of a show's style leave when the crew disperses. Season two starts almost from scratch.
Editors and VFX artists sit idle during the shoot and then work through nights before delivery. Freelancers drift to other offers.
Many are mobile, social-media aware and compare companies openly. A late payment story spreads quickly.
People assume terms on credit, rights and reuse of their work. Arguments surface after release.
A few producers and creative heads hold development, shoots and platform relations together, and they burn out between seasons.
Different tempos and egos meet in a small room. Without clear rules, the room stalls.
Start with the topics that matter most here: HR Strategy and Workforce Planning; Career and Succession Management; Employee Administration. Then work through the rest. Each topic is written for marketing, advertising and creative, not in general.
How many people, in which roles, by when — and what they will cost.
Named backups for the roles that cannot be vacant.
Records, attendance, leave and the day-to-day HR that must simply work.
Structure, reporting lines and who is allowed to decide what.
Requisition to joining, the same way every time.
A first day that is the same for the fifth joiner as the first.
Salary structure, payroll inputs and a month that closes on time.
Goals, reviews and ratings that hold up in a conversation.
Training planned from need rather than from the calendar.
Communication, recognition and the conditions people actually work in.
Two routes — one for complaints, one for conduct — kept separate.
Policies a manager can apply, and obligations with owners and dates.
Induction, records, incident reporting and follow-through.
Who leaves, when, why — and which of them mattered.
Resignation to relieving letter, in a defined order.
Records that survive people, and approvals that do not queue.
A short monthly pack management actually reads.
An HR function that runs the same way every month.
The pieces a OTT production companies business puts in place, in an order that makes each easier. Open any card for the detail.
A chart of who is needed in which month, from development to delivery, so hiring is staged and idle weeks are kept low.
What this coversHideA chart of who is needed in which month, from development to delivery, so hiring is staged and idle weeks are kept low. See workforce planning.
Notes on who performed, who led and who should return, kept by season.
What this coversHideNotes on who performed, who led and who should return, kept by season. This is the base of your talent and competency work.
A short guide for each department on how your company works: file naming, review routes, how to take a platform note.
What this coversHideA short guide for each department on how your company works: file naming, review routes, how to take a platform note.
Fair rules for night work before delivery, rest afterward and how artists are kept busy during the shoot.
What this coversHideFair rules for night work before delivery, rest afterward and how artists are kept busy during the shoot.
A plain page on credit, showreel use and rights, agreed at engagement.
What this coversHideA plain page on credit, showreel use and rights, agreed at engagement. Ask a qualified professional to check the form.
Basic details for each person, contact, role, dates and conditions, in one place per season.
What this coversHideBasic details for each person, contact, role, dates and conditions, in one place per season. Employee information management sets this up.
Before changing anything, find out what is true today. These checks take an afternoon and tell you which of the topics above to start with.
Share your requirementsConfirm with a qualified professional. What applies to you depends on your business, your state and your arrangements, and it changes. This page describes practice. It does not state a legal position.
The services below fit this kind of business best. Each starts by recording where you stand, and every later report compares against that. We do not promise outcomes.
A season-by-season people plan from development to delivery.
A kept record of who performed and who to bring back.
House-style guides and short sessions that carry into the next season.
One tidy file per person, per season, ready before the shoot.
Start with a free conversation, or see the paid HR Diagnostic.
Understand the business, its workforce, current processes and HR challenges.
Find the missing, weak, inconsistent or person-dependent processes.
Create the structure, processes, policies, SOPs, dashboards and systems needed.
Help HR and department managers actually adopt the new system.
Digitise repetitive and approval-based workflows where it is worth doing.
Track hiring, attendance, employee cost, performance, training and attrition.
Strengthen the people-management system continuously, not once.
From the GullyHR blog: one on HR in marketing, advertising and creative, and one on each of the topics this page points to.

Creatives, planners and account teams leave for reasons beyond pay. How to run an exit conversation in an agency, spot patterns by account and act on them.
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A two-hour exercise that names the roles you could not fill quickly, who could cover them, and what readiness would actually require.
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Stay in touch, share early dates and pay on time. Offer first call on the next season to those who did well. Reliable behaviour matters as much as rate.
It depends on how steady your work is. Ask a qualified professional about the right arrangement. Whatever you choose, write the terms and plan the work so they are not idle.
Tell the team early and plainly, agree how extra work is accounted for and keep a record of changes. Surprises damage trust far more than hard news shared in time.
Fair pay on time, respect for their ideas, a chance to learn and a credit. They compare notes, so how you treat one person spreads.
Set working hours, decide who has final say, agree how notes are given and review at the end of each week. Clear rules prevent slow arguments.
We would ask for your last season's crew list, chart idle and busy months in post-production and find what each department learnt that is unwritten. A season people plan with a crew record is a natural first job, and scope goes into writing for your approval.
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See all HR topics for marketing, advertising and creative, or another industry.
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