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GullyHR

Industries · BFSI

HR Management Solutions for Banking, Financial Services and Insurance

Build HR for a sales-led workforce where trust, verification and incentive design decide everything.

A bank branch manager and HR colleague reviewing staff records in a branch meeting area

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BFSI businesses run large field and branch sales forces alongside operations, credit, collections and service teams. Hiring is continuous, attrition is high, and every employee sits close to customer money.

  1. Plan
  2. Hire
  3. Onboard
  4. Manage
  5. Develop
  6. Perform
  7. Engage
  8. Retain
  9. Exit
  10. Improve

When HR processes are weak, you may see

  • High sales-force attrition
  • Continuous bulk hiring pressure
  • Incentive scheme disputes
  • Background verification gaps
  • Branch roster and coverage issues
  • Certification and licensing lapses
  • Conduct and mis-selling risk
  • Collections-team turnover
  • Inconsistent branch-level HR practice

We help BFSI businesses build hiring, incentive and conduct processes that scale across branches and field teams.

Who we work with

Adapted to branch network, field-force size, product mix and the balance of on-roll and off-roll staff.

  • Banks
  • NBFCs
  • FinTech Companies
  • Insurance Companies
  • Insurance Agencies
  • Loan Companies
  • Microfinance Companies
  • Investment Firms
  • Wealth Management Companies
  • Financial Advisory Firms

Roles we help you hire in banking, financial services and insurance

GullyHR runs talent acquisition for permanent roles in banking, financial services and insurance. For each role we agree the job description with you, find and screen candidates against it, and support the offer through to joining. Tell us the role and the number of people, and we start there.

  • Branch managers
  • Team leaders
  • Relationship managers
  • Agency owner or principal
  • Trainers
  • Clerks and cashiers
  • Loan and recovery officers
  • Computer and operations staff
  • Operations and documentation staff
  • Underwriters
  • Renewal and follow-up callers
  • Tellers and customer service officers
  • Relationship and sales officers
  • Loan processing and credit staff
  • Operations and back-office staff
  • Zonal and regional managers
  • Treasury, risk and audit staff
  • Head-office HR and training staff
  • Tele-callers and collection executives
  • Field recovery executives
  • Quality and call-audit staff
  • Portfolio and process managers
  • Back-office reconciliation staff
  • General manager or secretary
  • Pigmy and daily deposit collectors
  • Accounts and audit staff
  • Engineers and data staff
  • Product and design staff

We recruit permanent employees. We do not supply contract or temporary staff.

We set up the interview and hiring process for banking, financial services and insurance

Every business interviews, but few have a written process that works the same way for every role and every interviewer. GullyHR designs yours, from the role brief to the offer, trains your managers to run it, and can run it for you on the roles you hand us.

  1. 1. Role brief and scorecard

    We agree what the role must deliver, the must-have and nice-to-have skills, and how each will be scored.

  2. 2. Stages and sequence

    Screening call, assessment, interview rounds and decision points, sized to the role and the number of people you hire.

  3. 3. Question bank and scoring

    Structured questions for each role family and a rating guide, so two interviewers judge the same answer the same way.

  4. 4. Interviewer readiness

    A short briefing for your managers on what to ask, what to avoid and how to give a clear yes or no.

  5. 5. Offer and follow-up

    Who approves, how the offer is made, and how candidates are kept informed from first call to joining.

Businesses we work with in banking, financial services and insurance

The same sector looks different from the inside of each kind of business. These pages are written for one kind at a time.

Banks & Financial Institutions6About this group →

Cooperative BanksA cooperative bank serves members who often know the staff by name, and answers to a board elected from among them. Long-serving employees, thin career ladders and board influence over people matters set it apart from other banks.Explore HR guidance Housing Finance CompaniesA housing finance company lends for homes, with files that run from site visit to final disbursement over months. Its people include sales teams working with builders and agents, credit and legal desks, and service staff who stay with a borrower for years.Explore HR guidance Lending institutionsA lender earns by finding good borrowers, judging them well and collecting what is due. Those three jobs sit with different people, and a weakness in hiring, training or pay for any one of them shows up in the loan book.Explore HR guidance Microfinance FirmsA microfinance firm sends young loan officers into villages and urban lanes to run group meetings and collect weekly repayments. The work is repetitive, exposed and emotionally heavy, and turnover among field staff is the main people worry.Explore HR guidance NBFCsA non-banking finance company grows by adding branches, products and field teams quickly. Its people issues are speed of hiring, pressure on sales and collections staff, and keeping credit and operations teams steady while the business changes shape.Explore HR guidance Private BanksA private bank runs on branch teams, relationship managers and back-office staff working to sales and service targets. Pressure, role clarity and who approves what shape whether good people stay or move to the next bank.Explore HR guidance

Insurance Companies & Agencies6About this group →

Corporate brokersA corporate insurance broker is a small, expert business that lives on client relationships. A few senior people hold the accounts, and their move to a rival can take a large part of the book with them.Explore HR guidance Health insurance agenciesA health insurance agency sells cover to families and employers, then spends the rest of the year helping them at renewal and at hospital doors. Its people need to be good salespeople and patient helpers at once.Explore HR guidance Independent insurance agenciesAn independent agency earns from the policies its advisors sell and the renewals its desk keeps alive. The owner usually runs both, and the trouble starts when a good advisor leaves and takes client relationships with them.Explore HR guidance Insurance companiesAn insurer runs a sales force of agents and officers, back offices for underwriting, policy service and claims, and a branch network in between. Each part has a different kind of employee and a different way of being measured.Explore HR guidance Life insurance agenciesA life insurance agency grows by recruiting advisors, teaching them to sell and keeping them long enough for renewals to build. Most advisors leave in the first year, so recruiting and retaining them is the central people task.Explore HR guidance Motor insurance agenciesA motor insurance agency lives on renewal dates, dealer tie-ups and the call from a garage after an accident. Its work is fast and repetitive, with sharp peaks, and its people are hard to keep once they know the trade.Explore HR guidance

Other business types10

BanksA bank is many small branches handling other people's money daily, with staff rotated between them. This covers the people side of a network where every counter must stay covered and honest.Explore HR guidance Credit services companiesCredit services firms live on call volumes, recoveries and the conduct of staff who talk to customers about money owed. Conduct counts as much as recoveries, so how callers are paid, briefed per lender and supported in the field matters.Explore HR guidance Co-operative banks and credit societiesA co-operative bank or credit society is owned by its members and run by elected boards, with a small paid team close to the community. Staff often serve for decades while boards change, so written roles and clear selection steps keep the team steady.Explore HR guidance Fintech companiesA fintech company builds financial products on technology, with engineers, risk staff and customer teams growing faster than its processes. Engineers and risk staff come from different worlds, so levels, equity explanations and system access need settling before the next hiring wave.Explore HR guidance Lending businesses and loan officersA lender grows through loan officers who source, appraise and collect in their own patches. Here is how to run the people side so growth does not damage the portfolio.Explore HR guidance Wealth management firmsA wealth management firm is a small team of advisers and analysts whose clients trust individuals more than the brand. Clients tend to follow the adviser, so written client ownership, a visible pay-share method and a route for juniors protect the firm.Explore HR guidance Private equity and venture firmsA private equity or venture firm is a small team of investors and analysts, and much of its HR work is in the companies it backs. Here is how to run both sides.Explore HR guidance Financial and credit insurance providersCredit-linked and financial insurance is often sold through lenders and banks, so the sales force, the partner teams and the underwriters each need their own HR. Here is how.Explore HR guidance Health insurance providers and TPAsA health insurer or TPA runs on claims volumes, hospital relationships and service teams under constant deadlines. Claims arrive in waves and desks never close, so rosters, processor ramp-up and the standing of medical reviewers decide whether service holds.Explore HR guidance General insurance companies and brokersGeneral insurance sells motor, property, travel and commercial cover through agents and branches, and settles claims on the ground. Agents, surveyors and broker staff each need different support, and a claims surge tests whether on-call duty was planned or improvised.Explore HR guidance

HR topics for banking, financial services and insurance

The same areas, written for this sector rather than in general.

HR Strategy and Workforce Planning

How many people, in which roles, by when — and what they will cost.

Organisation Design

Structure, reporting lines and who is allowed to decide what.

Recruitment and Talent Acquisition

Requisition to joining, the same way every time.

Onboarding and Probation

A first day that is the same for the fifth joiner as the first.

Employee Administration

Records, attendance, leave and the day-to-day HR that must simply work.

Compensation, Payroll and Benefits

Salary structure, payroll inputs and a month that closes on time.

Performance Management

Goals, reviews and ratings that hold up in a conversation.

Learning and Development

Training planned from need rather than from the calendar.

Career and Succession Management

Named backups for the roles that cannot be vacant.

Employee Engagement and Experience

Communication, recognition and the conditions people actually work in.

Employee Relations

Two routes — one for complaints, one for conduct — kept separate.

Policies, Compliance and Governance

Policies a manager can apply, and obligations with owners and dates.

Health, Safety and Wellbeing

Induction, records, incident reporting and follow-through.

Retention and Attrition Management

Who leaves, when, why — and which of them mattered.

Exit and Alumni Management

Resignation to relieving letter, in a defined order.

HR Technology and Automation

Records that survive people, and approvals that do not queue.

HR Analytics and Management Reporting

A short monthly pack management actually reads.

HR Operations and Governance

An HR function that runs the same way every month.

What the HR system covers

Most businesses take a few of these at a time, in an order decided by what is costing them most. Open any area to see what it includes.

Branch, Field and Corporate Structure

Three workforces, one HR function.

What this coversOpen the full page →

Customer-facing

  • Branch Managers
  • Relationship Managers
  • Sales Officers
  • Field Executives
  • Tele-sales
  • Customer Service
  • Collections

Corporate and control

  • Credit
  • Operations
  • Risk
  • Compliance
  • Audit
  • Product
  • Finance
  • HR
  • IT
  • Legal
  • Organisation structure
  • Branch and cluster structure
  • Field hierarchy
  • Reporting lines
  • Approval matrix
  • Span of control
  • Position levels

Sales-Force Hiring at Scale

Continuous hiring against continuous attrition.

What this coversOpen the full page →
  • Rolling manpower plan
  • Branch and territory requisition
  • Sourcing channels
  • Bulk screening
  • Sales aptitude assessment
  • Document verification
  • Background verification
  • Reference checks
  • Offer and joining
  • Replacement turnaround tracking

Background Verification

Verification is not optional in this sector.

What this coversOpen the full page →

Employees in financial services sit close to customer money and customer data. Verification needs to be a defined step with a recorded outcome, not a phone call somebody remembers making.

  • Identity verification
  • Address verification
  • Education verification
  • Previous employment verification
  • Reference checks
  • Criminal record check where applicable
  • Verification status tracking
  • Re-verification on role change
  • Exception approval process

Certification and Licensing Records

Qualifications that expire.

What this coversOpen the full page →
  • Role-wise certification requirements
  • Certification status by employee
  • Validity and expiry tracking
  • Renewal reminders
  • Training completion for certification
  • Blocked-from-selling status where applicable
  • Records for audit

Incentive Scheme Design

The most disputed document in any BFSI business.

What this coversOpen the full page →

Incentive disputes come from rules nobody wrote: clawback on early closure, treatment of shared leads, payout after resignation.

  • Scheme design by role
  • Target setting
  • Slab structure
  • Recovery rules on cancelled business
  • Cancellation and early-closure treatment
  • Shared-lead rules
  • Payout timing and approval
  • Incentive on exit
  • Scheme communication
  • Dispute resolution route

Branch Rosters and Attendance

Coverage through banking hours, across branches.

What this coversOpen the full page →
  • Branch working hours
  • Staffing norms by branch size
  • Roster and relief
  • Field attendance and beat plans
  • Mobile attendance for field staff
  • Leave approval by branch
  • Missed punch regularisation
  • Attendance cut-off
  • Multi-branch consolidation

Performance by Role

Sales, service and control measured differently.

What this coversOpen the full page →

Sales and collections

  • Business sourced
  • Conversion
  • Policy renewal or repayment
  • Collection efficiency
  • Customer complaints
  • Activity metrics
  • Attendance

Operations and service

  • Turnaround time
  • Accuracy and error rate
  • Audit findings
  • Customer service scores
  • Process adherence
  • Training completion

Conduct and Mis-selling Risk

Consistent handling of customer-facing misconduct.

What this coversOpen the full page →
  • Code of conduct
  • Customer-interaction standards
  • Mis-selling complaint process
  • Investigation procedure
  • Show-cause and warning process
  • Escalation matrix
  • Disciplinary consistency review
  • Incident documentation
  • Corrective action tracking

Attrition and Retention

Sales attrition is a business-plan variable.

What this coversOpen the full page →
  • Attrition by role, branch and vintage
  • First-90-day attrition
  • Manager-wise turnover
  • Exit reasons
  • Cost and time to replace
  • Stay interviews
  • Career path from field to branch
  • Incentive-linked retention
  • Critical-role backup

BFSI HR Dashboard

Headcount, productivity and risk in one place.

What this coversOpen the full page →
  • Headcount by branch and role
  • On-roll vs off-roll
  • Open positions and ageing
  • Time to hire
  • Verification pending
  • Certification expiry
  • Attendance
  • Attrition by branch and vintage
  • Incentive payout
  • Conduct cases
  • Employee cost
  • Training completion

Exit, Clearance and the Liability Tail

Where the customer relationship and the regulatory record both have to be closed.

What this coversOpen the full page →

In financial services the person leaves and their portfolio does not. An exit that only collects an ID card leaves customer relationships unattended and clearances unconfirmed.

  • Customer portfolio formally reassigned, not just reallocated in a system
  • Pending applications and cases handed over with status
  • In-force policies or accounts sourced by the individual identified
  • Incentive clawback position settled against the policy
  • System, branch and application access revoked on the last working day
  • Internal clearances obtained before final settlement
  • Exit record retained against future verification requests

The part businesses underestimate is the tail. Questions about what someone sold can arrive long after they have left, so what is recorded at exit is what you will have to rely on.

Engagement in a Target-Driven Sales Culture

Where incentive design does more for engagement than any programme.

What this coversOpen the full page →

In a sales-led financial services business, engagement is mostly a function of whether people believe the target is achievable and the incentive is calculated honestly.

  • Incentive statements that a salesperson can verify themselves
  • Targets set with a stated basis rather than handed down
  • Clawback rules explained at the point of sale, not at settlement
  • Branch and territory differences acknowledged in target setting
  • Manager capability, since attrition concentrates under specific managers
  • Recognition for quality of business, not only volume
  • A route to question a calculation without it being a complaint

The most common engagement failure here is an incentive statement nobody can reproduce. When people cannot check their own number, every variance is read as the business taking something, and no engagement activity offsets that.

Progression Beyond the Sales Target

Where the only visible route is a bigger number.

What this coversOpen the full page →

In sales-led financial services the career conversation is frequently just a larger target. High performers who do not want to manage, or who have plateaued in a territory, leave for the same role elsewhere at a higher salary.

  • Route from sales into training, product or operations
  • Team-lead role defined as management, not as a bigger patch
  • Branch and cluster leadership succession mapped
  • Specialist routes for underwriting, credit and compliance
  • Criteria for progression stated rather than discretionary
  • Successors named for every branch and cluster head
  • Readiness development started before the vacancy exists

Branch leadership succession is the gap that hurts most. A branch head exit with no identified successor is usually filled by promoting the strongest salesperson, which costs the business its best producer and creates an untrained manager.

HR Systems With an Audit Trail

Where who changed what, and when, is part of the requirement.

What this coversOpen the full page →

In financial services the HR system is not only an efficiency tool. Access control, change history and record retention are part of how the business demonstrates control.

  • Role-based access with salary and personal data properly restricted
  • Change history retained on employee and payroll records
  • Incentive calculation transparent and reproducible
  • Verification and background-check records held against the employee
  • Branch and cluster reporting without manual consolidation
  • Clearance workflow at exit with a retained record
  • Access revocation tied to the last working day

Reproducible incentive calculation is often the first capability to show its value, because it removes the largest single category of query from a sales-led workforce.

Onboarding With Verification Gates

Where someone cannot start until checks clear.

What this coversOpen the full page →

Financial services onboarding runs on a gated sequence. Verification, clearances and system access have to complete in order, and a joiner who starts before a gate closes creates a problem that is difficult to unwind.

  • Background and reference verification completed before start
  • Previous-employer clearance where the role requires it
  • System, branch and application access provisioned to the role
  • Product and process certification before customer contact
  • Incentive and clawback structure explained and acknowledged
  • Code of conduct and confidentiality acknowledged
  • Probation objectives set in terms of activity, not only sales
  • Review at a stated date with a documented outcome

Setting probation objectives in activity terms rather than purely on sales achieved is what makes an early review fair, since a new joiner's pipeline has not matured in three months.

Wellbeing in a Target-Driven Environment

Where the risk is pressure rather than physical.

What this coversOpen the full page →

Financial services carries little physical risk and considerable psychological load - sustained targets, customer aggression, and field roles involving long travel and cash handling.

  • Target pressure acknowledged rather than treated as motivation
  • Support where customers behave abusively
  • Field staff travel and personal safety arrangements
  • Cash handling and branch security procedures
  • Working hours monitored, particularly at period ends
  • Confidential support route available and genuinely confidential
  • Manager capability in noticing and responding to distress

Period-end working hours are the most measurable wellbeing indicator available in this sector, and most businesses hold the data without ever looking at it.

HR Operations With Control

Where process discipline is part of the control environment.

What this coversOpen the full page →

In financial services, HR operations carry a control dimension. Access provisioning, clearance and record retention are not only efficiency matters; they are part of how the business evidences control.

  • Named ownership for each recurring obligation
  • Access provisioning and revocation tied to joining and exit dates
  • Segregation between who requests and who approves changes
  • Change history retained on employee and payroll records
  • Branch, cluster and entity reporting from one source
  • Verification records retained and retrievable
  • Internal audit readiness maintained continuously
  • Service levels for joiners, exits and employee queries

Hiring a Sales Force at Scale

Volume recruitment with verification gates.

What this coversOpen the full page →

Financial services recruits sales staff continuously and at volume, against high early attrition. The process has to be fast and cannot skip verification, which are in direct tension.

  • Sourcing channels matched to the role and territory
  • Structured assessment for sales aptitude, not only interview impression
  • Background and reference verification before joining
  • Previous-employer clearance where the role requires it
  • Realistic job preview covering targets and incentive structure
  • Certification requirements planned into the joining timeline
  • Early attrition tracked back to source and to hiring manager
  • Referral programme from the existing field force

Tracking early attrition back to the hiring manager and the source is the discipline that improves quality fastest, because it makes a cost that is currently invisible visible to the person creating it.

People Analytics in a Sales Business

Where productivity and attrition drive everything.

What this coversOpen the full page →

In financial services the people numbers and the business numbers are closely coupled, and reporting them separately loses most of the value in both.

  • Attrition by branch, cluster, vintage and manager
  • Early attrition - under six months - reported separately
  • Productivity by vintage, so ramp-up is visible
  • Cost of attrition quantified, including lost pipeline
  • Recruitment source quality traced to retention
  • Manager-level comparison across similar branches
  • Incentive payout distribution analysed for design problems
  • Headcount and cost against plan by entity

Productivity by vintage is the single most useful view in a sales business, because it shows whether people are leaving before they became profitable - which is the real cost of early attrition.

Planning a Sales Force

Where the plan is a function of productivity and attrition.

What this coversOpen the full page →

Financial services workforce planning is arithmetic: target divided by expected productivity, adjusted for ramp-up time and expected attrition. Getting any of the three wrong invalidates the plan.

  1. Business target
  2. Productivity by vintage
  3. Attrition assumption
  4. Gross hiring requirement
  5. Recruitment plan by month
  • Productivity assumptions based on actual vintage data, not aspiration
  • Attrition assumptions by vintage and location
  • Ramp-up period built into the plan explicitly
  • Gross versus net hiring requirement distinguished
  • Branch and cluster level planning, not just national
  • Support and operations headcount planned alongside sales
  • Cost of the plan including recruitment and ramp-up
  • Scenario planning for target changes

Planning gross rather than net hiring is the correction most needed. A business needing fifty more people with forty per cent attrition is hiring far more than fifty.

BFSI HR maturity assessment

Each area is scored on the same five-level scale, so management can see where HR stands today and what to improve first.

Request a BFSI HR audit
  1. 1

    No defined process

    Activities happen differently each time.

  2. 2

    Informal, person dependent

    Processes exist but depend heavily on individual employees.

  3. 3

    Documented

    Processes and responsibilities are written down.

  4. 4

    Implemented and measured

    Processes are followed and performance is measured.

  5. 5

    Automated and continuously improved

    Technology-enabled, measured and improved deliberately.

What you receive

Depending on the engagement. Scope and sequence are agreed after the audit.

  • HR Audit
  • HR Gap Analysis
  • HR Improvement Roadmap
  • Organisation Structure
  • Manpower Plan
  • Job Descriptions
  • KRA and KPI Framework
  • Competency Framework
  • Recruitment Process
  • Onboarding Framework
  • Attendance and Leave Process
  • Performance Management System
  • Training Framework
  • Employee Engagement Framework
  • Retention Plan
  • HR Policy Manual
  • Employee Handbook
  • HR SOPs
  • HR Forms
  • HR Templates
  • HR Calendar
  • HR Dashboard
  • HR MIS
  • HR Automation Roadmap
  • HRMS Implementation Framework

Our HR transformation approach

  1. 1

    Assess

    Understand the business, its workforce, current processes and HR challenges.

  2. 2

    Identify gaps

    Find the missing, weak, inconsistent or person-dependent processes.

  3. 3

    Design

    Create the structure, processes, policies, SOPs, dashboards and systems needed.

  4. 4

    Implement

    Help HR and department managers actually adopt the new system.

  5. 5

    Automate

    Digitise repetitive and approval-based workflows where it is worth doing.

  6. 6

    Measure

    Track hiring, attendance, employee cost, performance, training and attrition.

  7. 7

    Improve

    Strengthen the people-management system continuously, not once.

Build an HR function that supports growth and control

A strong BFSI HR function helps the business:

  • Hire continuously without dropping standards
  • Complete verification before joining
  • Keep certifications current
  • Settle incentives without dispute
  • Reduce sales-force attrition
  • Handle conduct cases consistently
  • Man branches to plan
  • See productivity by branch
  • Strengthen audit readiness
  • Support branch and territory expansion

Build a better HR system for your financial services business

Whether you run a branch network or a field force, we can help build hiring, incentive and conduct processes that scale.

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Your next chapter

Let’s make HR work better.

Tell us what is slowing your team down. We’ll help you find a practical way forward, starting with a conversation.

  • A free first conversation with an HR practitioner
  • A clear scope and fee before any paid work
  • A practical next step for your business

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