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Banking, Financial Services and Insurance · Wealth management firms

HR for Wealth Management Firms: Advisers, Relationships and Retention

A wealth management firm is a small team of advisers and analysts whose clients trust individuals more than the brand. Clients tend to follow the adviser, so written client ownership, a visible pay-share method and a route for juniors protect the firm.

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A wealth management firm looks after the savings of families and individuals through advice, portfolio management or distribution of investment products. The team is small: relationship managers who own the client conversation, research and product analysts, operations staff who handle onboarding and reporting, and a few partners or senior leaders. Clients tend to follow their adviser, so people moves carry a business risk. Pay mixes a salary with a share of fees or business brought in, and careers are shaped by how soon an associate can hold a client book. See also HR for banking, financial services and insurance.

  1. Plan
  2. Hire
  3. Onboard
  4. Manage
  5. Develop
  6. Perform
  7. Engage
  8. Retain
  9. Exit
  10. Improve

When HR is weak in wealth management firms, you may see

  • Clients follow the adviser
  • Who owns the client is never written
  • Juniors wait too long
  • Pay splits cause quiet grievance
  • Partners do everything
  • Operations staff are overlooked

These are the places the people side of this kind of business tends to give way. The rest of this page works through them.

Who does the work in wealth management firms

HR here has to work for each of these groups, not only the office. The set-up below is written with all of them in mind.

  • Partners and senior wealth managers
  • Relationship managers
  • Research and portfolio analysts
  • Client service associates
  • Operations and reporting staff
  • Compliance and administration staff
  • Business development staff

Where HR strains in wealth management firms

  • Clients follow the adviser

    When a relationship manager leaves, part of the book may go too, so the firm feels hostage to its top performers.

  • Who owns the client is never written

    Partners, relationship managers and the firm each assume the client is theirs, and the argument starts at resignation.

  • Juniors wait too long

    Associates do the analysis and the paperwork for years before holding any client, and the ambitious ones go to firms that promise a book sooner.

  • Pay splits cause quiet grievance

    A share of fees or new business is rarely explained, and teammates compare notes and suspect unfairness.

  • Partners do everything

    Senior people sell, advise, hire and settle disputes, and HR is whatever is left over at the end of a busy week.

  • Operations staff are overlooked

    Onboarding, reporting and reconciliation teams keep the clients happy but have no visible career, and good ones leave.

HR topics for wealth management firms

Start with the topics that matter most here: Compensation, Payroll and Benefits; Career and Succession Management; Retention and Attrition Management. Then work through the rest. Each topic is written for banking, financial services and insurance, not in general.

Compensation, Payroll and Benefits

Salary structure, payroll inputs and a month that closes on time.

Career and Succession Management

Named backups for the roles that cannot be vacant.

Retention and Attrition Management

Who leaves, when, why — and which of them mattered.

HR Strategy and Workforce Planning

How many people, in which roles, by when — and what they will cost.

Organisation Design

Structure, reporting lines and who is allowed to decide what.

Recruitment and Talent Acquisition

Requisition to joining, the same way every time.

Onboarding and Probation

A first day that is the same for the fifth joiner as the first.

Employee Administration

Records, attendance, leave and the day-to-day HR that must simply work.

Performance Management

Goals, reviews and ratings that hold up in a conversation.

Learning and Development

Training planned from need rather than from the calendar.

Employee Engagement and Experience

Communication, recognition and the conditions people actually work in.

Employee Relations

Two routes — one for complaints, one for conduct — kept separate.

Policies, Compliance and Governance

Policies a manager can apply, and obligations with owners and dates.

Health, Safety and Wellbeing

Induction, records, incident reporting and follow-through.

Exit and Alumni Management

Resignation to relieving letter, in a defined order.

HR Technology and Automation

Records that survive people, and approvals that do not queue.

HR Analytics and Management Reporting

A short monthly pack management actually reads.

HR Operations and Governance

An HR function that runs the same way every month.

What a working HR set-up looks like

The pieces a wealth management firms business puts in place, in an order that makes each easier. Open any card for the detail.

Write down client ownership and handover

A firm position on whose client is whose, how a book is shared or moved, and what a handover looks like.

What this covers

A firm position on whose client is whose, how a book is shared or moved, and what a handover looks like. Confirm restrictive terms with a qualified professional, and draw on the HR documentation process.

Show how pay shares are calculated

A simple, written formula for fee or business shares, with a statement for each person.

What this covers

A simple, written formula for fee or business shares, with a statement for each person. See compensation and rewards strategy.

Offer a staged route to a client book

Defined steps from associate to a first small group of clients to a full book, with conditions for each step, using career and succession work.

What this covers

Defined steps from associate to a first small group of clients to a full book, with conditions for each step, using career and succession work.

Give operations a career ladder

Levels, skills and pay for onboarding, reporting and service staff, set out through role design and job descriptions.

What this covers

Levels, skills and pay for onboarding, reporting and service staff, set out through role design and job descriptions.

Pass routine HR from partners to a person

A named owner for hiring, reviews and records, whether an internal person or fractional HR.

What this covers

A named owner for hiring, reviews and records, whether an internal person or fractional HR.

Start by checking where you stand

Before changing anything, find out what is true today. These checks take an afternoon and tell you which of the topics above to start with.

Share your requirements
  • Write who is treated as the owner of each of your top twenty clients, and compare with what your partners think.
  • Ask each associate what they believe the route to a first client book is.
  • Check that every relationship manager can explain their last pay share calculation.
  • Confirm with a qualified professional the registration, conduct and employment obligations that apply to your advisory business.

Confirm with a qualified professional. What applies to you depends on your business, your state and your arrangements, and it changes. This page describes practice. It does not state a legal position.

How GullyHR helps

The services below fit this kind of business best. Each starts by recording where you stand, and every later report compares against that. We do not promise outcomes.

Start with a free conversation, or see the paid HR Diagnostic.

Our HR transformation approach

  1. 1

    Assess

    Understand the business, its workforce, current processes and HR challenges.

  2. 2

    Identify gaps

    Find the missing, weak, inconsistent or person-dependent processes.

  3. 3

    Design

    Create the structure, processes, policies, SOPs, dashboards and systems needed.

  4. 4

    Implement

    Help HR and department managers actually adopt the new system.

  5. 5

    Automate

    Digitise repetitive and approval-based workflows where it is worth doing.

  6. 6

    Measure

    Track hiring, attendance, employee cost, performance, training and attrition.

  7. 7

    Improve

    Strengthen the people-management system continuously, not once.

Blogs worth reading first

From the GullyHR blog: one on HR in banking, financial services and insurance, and one on each of the topics this page points to.

Industries

Why BFSI employees leave and how to understand why

Sales producers, branch staff and operations teams in financial services leave for different reasons. How to ask what shaped their decision and act on it.

7 min readRead article

More on the GullyHR blog.

Questions owners ask

Share the relationship across a team, record client contact in a firm system, offer real career prospects and agree handover terms in advance. Seek professional advice on what restrictions are enforceable.

Let’s find your next step

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