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FMCG and Consumer Goods

Retention and Attrition Management for FMCG and Consumer Goods

Who leaves, when, why — and which of them mattered.

What this looks like in fmcg and consumer goods

The parts of retention and attrition management that are specific to this sector, rather than general.

Attrition in the Field

Territory vacancies cost sales immediately.

What this covers
  • Attrition by territory and role
  • First-90-day attrition
  • Manager-wise turnover
  • Exit reasons
  • Territory vacancy duration
  • Sales impact of vacancy
  • Stay interviews
  • Career path from field upward
  • Retention actions

The general method — what retention and attrition management covers, the questions it answers and what an engagement produces — is the same whatever the sector, and is set out on the employee retention and attrition management page. What is above is the part that differs for fmcg and consumer goods.

Where to start

Most engagements begin with a review of how this runs in your business today, then a written process and the sequence to implement it.

See all HR topics for fmcg and consumer goods, or another industry.

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