Employee Engagement and Experience for FMCG and Consumer Goods
Communication, recognition and the conditions people actually work in.
What this looks like in fmcg and consumer goods
The parts of employee engagement and experience that are specific to this sector, rather than general.
Engaging a Field Force
People who are alone all day and measured every day.
What this coversHide
Engaging a Field Force
People who are alone all day and measured every day.
What this coversHideA field salesperson works alone, is measured daily, and experiences the organisation through a phone. Engagement here is mostly about whether the target is fair and whether anyone notices good work.
- Beat plans that are physically achievable
- Target setting that accounts for territory differences
- Incentive statements a salesperson can verify
- Expense and claim settlement without chasing
- Regular contact from the manager beyond target review
- Recognition that reaches the person, not only the leaderboard
- Career route from field to supervisory roles
- Support when a distributor relationship turns difficult
Expense settlement is disproportionately important. A salesperson funding travel from their own pocket while a claim sits unprocessed will disengage faster than one who missed target.
The general method — what employee engagement and experience covers, the questions it answers and what an engagement produces — is the same whatever the sector, and is set out on the employee engagement and culture page. What is above is the part that differs for fmcg and consumer goods.
Other HR topics for fmcg and consumer goods
Where to start
Most engagements begin with a review of how this runs in your business today, then a written process and the sequence to implement it.
See all HR topics for fmcg and consumer goods, or another industry.