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FMCG and Consumer Goods

Performance Management for FMCG and Consumer Goods

Goals, reviews and ratings that hold up in a conversation.

What this looks like in fmcg and consumer goods

The parts of performance management that are specific to this sector, rather than general.

Performance Measures

Field, depot and plant on their own terms.

What this covers

Field

  • Secondary sales
  • Outlet coverage
  • Coverage plan adherence
  • New outlet addition
  • Productivity per call
  • Collection
  • Reporting discipline

Plant and depot

  • Output against plan
  • Quality rejections
  • Dispatch accuracy
  • Loading turnaround
  • Stock accuracy
  • Safety observance
  • Attendance

The general method — what performance management covers, the questions it answers and what an engagement produces — is the same whatever the sector, and is set out on the performance management process page. What is above is the part that differs for fmcg and consumer goods.

Where to start

Most engagements begin with a review of how this runs in your business today, then a written process and the sequence to implement it.

See all HR topics for fmcg and consumer goods, or another industry.

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