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EdTech & Online Education · Learning management companies

HR for Learning Management Companies: Implementation Teams, Trainers and Client Deadlines

A learning management company sells learning systems and services to schools, colleges and employers, and then sets them up, trains the client's staff and supports them. Its people are split between building, implementing and teaching.

School staff discussing the coming term’s timetable and staffing in a staff room

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A learning management company works for institutions and employers, not for individual learners. It sells a learning system and the work around it: setting up courses, loading content, training teachers or employees, running reports and answering support requests. A contract starts with a sale, moves to an implementation team for a few weeks, then to customer success and support. Trainers visit client sites or run online sessions for the client's staff, and freelancers cover content loading and peak training weeks. Staff are often split across cities and time zones, and each client has a go-live date that cannot slip. The wider edtech and online education hub and the education sector page give the background.

  1. Plan
  2. Hire
  3. Onboard
  4. Manage
  5. Develop
  6. Perform
  7. Engage
  8. Retain
  9. Exit
  10. Improve

When HR is weak in learning management companies, you may see

  • Go-live dates are fixed by the client
  • The best trainer is booked for weeks
  • Work moves between building and teaching
  • Time is billed but not tracked well
  • Freelancers carry peak weeks
  • Roles overlap and titles mislead
  • Success is judged by renewals, not by the people

These are the places the people side of this kind of business tends to give way. The rest of this page works through them.

Who does the work in learning management companies

HR here has to work for each of these groups, not only the office. The set-up below is written with all of them in mind.

  • Implementation consultants
  • Client trainers and workshop facilitators
  • Customer success managers
  • Support engineers and desk staff
  • Content loaders and course configurators
  • Solution engineers and sales support
  • Freelance trainers and content specialists
  • Delivery managers and operations staff

Where HR strains in learning management companies

  • Go-live dates are fixed by the client

    A school term or a corporate rollout leaves no room for delay, so a gap in the implementation team shows at once.

  • The best trainer is booked for weeks

    A few trainers are asked for by every client, and the rest of the bench is left to prove themselves on small jobs.

  • Work moves between building and teaching

    Staff are asked to configure on Monday, train on Wednesday and answer support on Friday, with little guidance on how to do each.

  • Time is billed but not tracked well

    Hours go to clients by estimate, and the company cannot tell which accounts drain the team.

  • Freelancers carry peak weeks

    Content loading and training spikes are met with outside people who are briefed in a hurry and forgotten after.

  • Roles overlap and titles mislead

    A consultant, a customer success manager and a support lead each believe the client belongs to them.

  • Success is judged by renewals, not by the people

    The team is praised when a client renews and blamed when one does not, with little review of how each person did.

HR topics for learning management companies

Start with the topics that matter most here: Organisation Design; Onboarding and Probation; HR Analytics and Management Reporting. Then work through the rest. Each topic is written for education, not in general.

Organisation Design

Structure, reporting lines and who is allowed to decide what.

Onboarding and Probation

A first day that is the same for the fifth joiner as the first.

HR Analytics and Management Reporting

A short monthly pack management actually reads.

HR Strategy and Workforce Planning

How many people, in which roles, by when — and what they will cost.

Recruitment and Talent Acquisition

Requisition to joining, the same way every time.

Employee Administration

Records, attendance, leave and the day-to-day HR that must simply work.

Compensation, Payroll and Benefits

Salary structure, payroll inputs and a month that closes on time.

Performance Management

Goals, reviews and ratings that hold up in a conversation.

Learning and Development

Training planned from need rather than from the calendar.

Career and Succession Management

Named backups for the roles that cannot be vacant.

Employee Engagement and Experience

Communication, recognition and the conditions people actually work in.

Employee Relations

Two routes — one for complaints, one for conduct — kept separate.

Policies, Compliance and Governance

Policies a manager can apply, and obligations with owners and dates.

Health, Safety and Wellbeing

Induction, records, incident reporting and follow-through.

Retention and Attrition Management

Who leaves, when, why — and which of them mattered.

Exit and Alumni Management

Resignation to relieving letter, in a defined order.

HR Technology and Automation

Records that survive people, and approvals that do not queue.

HR Operations and Governance

An HR function that runs the same way every month.

What a working HR set-up looks like

The pieces a learning management companies business puts in place, in an order that makes each easier. Open any card for the detail.

Write each role in terms of the client journey

Who owns the client at sale, setup, training, support and renewal, and where the handover happens.

What this covers

Who owns the client at sale, setup, training, support and renewal, and where the handover happens. The role design work turns this into clear descriptions.

Plan trainers by account, not by name

A calendar showing which trainers and backups are placed on each account and when, so no one is the only answer.

What this covers

A calendar showing which trainers and backups are placed on each account and when, so no one is the only answer.

Induct implementation staff on one real project

A planned first project with a senior buddy, where the new person sees setup, training and handover.

What this covers

A planned first project with a senior buddy, where the new person sees setup, training and handover. The onboarding process sets it out.

Track time by client and by task

A weekly record that shows hours spent on setup, training, support and rework per account, feeding the figures from reporting and analytics.

What this covers

A weekly record that shows hours spent on setup, training, support and rework per account, feeding the figures from reporting and analytics.

Keep a brief and a contract for freelancers

A short brief, a standard agreement and a named contact, so peak weeks are handled by people who know what is expected.

What this covers

A short brief, a standard agreement and a named contact, so peak weeks are handled by people who know what is expected.

Review people on delivery, not only renewals

A short review of each person's clients, deadlines met and client comments, apart from the renewal result.

What this covers

A short review of each person's clients, deadlines met and client comments, apart from the renewal result.

Start by checking where you stand

Before changing anything, find out what is true today. These checks take an afternoon and tell you which of the topics above to start with.

Share your requirements
  • List your go-live dates for the next quarter and the people assigned to each.
  • Count how many trainers are named on more than three accounts.
  • Ask a recent joiner which project taught them how a client moves from sale to renewal.
  • Compare estimated hours for your last two clients with the hours actually spent.
  • Check whether your freelancers have a written brief and agreement.
  • Confirm with a qualified professional the data protection, client contract, engagement and employment rules that apply to a business like yours.

Confirm with a qualified professional. What applies to you depends on your business, your state and your arrangements, and it changes. This page describes practice. It does not state a legal position.

How GullyHR helps

The services below fit this kind of business best. Each starts by recording where you stand, and every later report compares against that. We do not promise outcomes.

Start with a free conversation, or see the paid HR Diagnostic.

Our HR transformation approach

  1. 1

    Assess

    Understand the business, its workforce, current processes and HR challenges.

  2. 2

    Identify gaps

    Find the missing, weak, inconsistent or person-dependent processes.

  3. 3

    Design

    Create the structure, processes, policies, SOPs, dashboards and systems needed.

  4. 4

    Implement

    Help HR and department managers actually adopt the new system.

  5. 5

    Automate

    Digitise repetitive and approval-based workflows where it is worth doing.

  6. 6

    Measure

    Track hiring, attendance, employee cost, performance, training and attrition.

  7. 7

    Improve

    Strengthen the people-management system continuously, not once.

Blogs worth reading first

From the GullyHR blog: one on HR in education, and one on each of the topics this page points to.

More on the GullyHR blog.

Questions owners ask

Pair each star with a junior on every account, record how they run sessions and give juniors a few sessions each week. Within two or three quarters you have more people who can take a client alone.

Your next chapter

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