Showroom Manager job description
A Showroom Manager runs one retail showroom day to day, from opening to closing. The role keeps the floor staffed, the stock displayed and customers served so the showroom meets its sales plan.
Why the role exists
A showroom sells higher value goods such as furniture, appliances, jewellery, apparel or vehicles, where customers visit, compare and often return before buying. The Showroom Manager leads the sales team, protects the customer experience and keeps stock, cash and displays in order. The role reports to a cluster, regional or business head.
What the person does
- Open and close the showroom each day, checking lights, billing systems, cash, displays and security handover.
- Brief the sales team before opening on offers, targets, new arrivals and walk-in follow-ups.
- Plan staff rosters across weekends, festival weeks and sale periods so the floor is never short.
- Handle high value customer queries, price negotiations within approval limits and complaints that staff cannot settle.
- Check stock against the billing software, review cycle counts and report shortages, damage and slow movers.
- Review daily sales, footfall and conversion with the team and plan follow-up calls to enquiries and past buyers.
- Coordinate deliveries, installations, returns and exchanges with the warehouse and service teams.
- Audit cash handling, discount approvals and bills at close, and file the daily report to the cluster manager.
Skills and tools
- Floor leadership and coaching of showroom sales staff
- Retail billing and inventory software such as Marg, Tally or Busy
- Reading daily sales, footfall and conversion numbers
- Customer handling at high value and negotiated sales
- Roster planning for festival, wedding and sale seasons
- Visual standards and display upkeep with the brand team
- Cash reconciliation and discount approval discipline
- Clear spoken English and the local language of the city
Education and experience
Preferred, never a bar: equivalent experience counts.
- Graduate in any stream preferred, or equivalent experience in showroom or store management.
- Preferred experience of leading a sales team of a few people on a showroom floor in a similar category.
- Preferred working knowledge of billing and inventory software used in Indian retail.
- Training in customer service or retail management is useful, or equivalent experience.
How the work is judged
- Sales against the showroom plan, measured by period and by product category.
- Conversion of walk-ins into buyers and the quality of follow-up with enquiries.
- Stock accuracy at counts and control of damage, shrinkage and ageing stock.
- Customer feedback, complaint resolution time and repeat or referral business.
- Team attendance, retention and training completion on the showroom floor.
Where the role can lead
- Senior Showroom Manager for a larger flagship showroom with a bigger team.
- Cluster Manager or Area Manager overseeing several showrooms in a city or region.
- Retail Operations Manager or Regional Sales Head at a multi-city retailer.
Interview questions to ask
Ask every candidate the same questions in the same order and score them against written anchors, so the decision rests on the work and not the impression.
- Walk us through a weekend or festival rush you managed. How did you plan the roster and the floor?
- A customer asks for a discount above your approval limit and threatens to leave. What do you do?
- Your stock count in the system does not match the shelves at close. How do you trace the gap?
- How have you improved conversion in a showroom where many visitors left without buying?
- Tell us about a sales team member who was underperforming. What did you change and what happened?
- Which numbers do you check at the end of each day, and what action has a number led to?
Hiring tips for this role
- Check the category. Managing an apparel showroom differs from a furniture or vehicle showroom in sales cycle, ticket size and after-sales work.
- Ask for the size of team and sales plan the candidate actually handled, and confirm it with a reference from a senior who saw the work.
- Run a short exercise on a sample day sheet, asking the candidate to spot cash, stock and discount problems. It shows control habits quickly.
- Avoid hiring only the best salesperson. A strong seller may not roster, coach or audit well, which the manager role needs every day.
Questions about hiring a showroom manager
They open the showroom, brief the team, serve key customers, check stock and cash, review sales and follow-ups, and file a report at close. Much of the day is spent on the floor with staff and buyers.
The titles overlap. Showroom usually means fewer, higher value sales with longer customer decisions and display-led selling. A store often means high volume and fast billing. Define the scope in your job description.
Showrooms usually open late and close in the evening, with weekends and festival periods the busiest. State the shift pattern, weekly off and festival working clearly in the offer so the candidate knows before joining.
GullyHR agrees the job description with you, finds and screens candidates from your category, and supports the offer. We hire for permanent roles only, so you meet a shortlist that fits your showroom.
Hiring a showroom manager?
GullyHR runs talent acquisition for permanent roles. We agree the job description with you, find and screen candidates against it, and support the offer through to joining. We recruit permanent employees. We do not supply contract or temporary staff.