GullyHR
E-commerce and D2C

Organisation Design for E-commerce and D2C

Structure, reporting lines and who is allowed to decide what.

What this looks like in e-commerce and d2c

The parts of organisation design that are specific to this sector, rather than general.

Fulfilment and Support Structure

Warehouse, support and commercial teams.

What this covers

Fulfilment

  • Pickers
  • Packers
  • Inward and Inventory
  • Quality Check
  • Dispatch
  • Returns Processing
  • Shift Supervisors
  • Fulfilment Centre Managers

Commercial and support

  • Customer Support
  • Escalations
  • Catalogue
  • Performance Marketing
  • Category
  • Supply Planning
  • Finance
  • HR
  • Tech
  • Organisation structure
  • Fulfilment-centre structure
  • Support team structure
  • Shift supervision
  • Reporting lines
  • Approval matrix
  • Staffing norms by volume

Scaling Teams Fast

Structure that keeps up with headcount.

What this covers
  • Role definition before hiring
  • Level structure
  • Compensation bands as you scale
  • Manager span limits
  • Onboarding at volume
  • Probation discipline
  • Documentation as you grow
  • Avoiding title inflation

The general method — what organisation design covers, the questions it answers and what an engagement produces — is the same whatever the sector, and is set out on the organisation design page. What is above is the part that differs for e-commerce and d2c.

Where to start

Most engagements begin with a review of how this runs in your business today, then a written process and the sequence to implement it.

See all HR topics for e-commerce and d2c, or another industry.

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