GullyHR
Industries · E-commerce and D2C

HR Management Solutions for E-commerce and D2C

Build HR for a business that doubles its warehouse headcount for one week a year.

E-commerce and D2C businesses scale in bursts. Fulfilment, customer support, catalogue, performance marketing and delivery coordination teams grow fast, peak hard around sale events, and contract heavily in between.

  1. Plan
  2. Hire
  3. Onboard
  4. Manage
  5. Develop
  6. Perform
  7. Engage
  8. Retain
  9. Exit
  10. Improve

When HR processes are weak, you may see

  • Peak-season staffing spikes
  • Fulfilment-centre attrition
  • Customer-support roster gaps
  • Gig and contract workforce with no record
  • Rapid team scaling without structure
  • Shift coverage across time zones
  • Quality dips during peak
  • No consolidated headcount view

We help e-commerce businesses build staffing, rostering and scaling processes that survive peak without losing the record.

Who we work with

Adapted to fulfilment model, support volumes, peak seasonality and the mix of own, contract and gig workforce.

  • E-commerce Companies
  • D2C Brands
  • Online Marketplaces
  • Online Retailers
  • Quick-Commerce Companies
  • Subscription Businesses
  • Digital Consumer Brands

What the HR system covers

Most businesses take a few of these at a time, in an order decided by what is costing them most. Open any area to see what it includes.

Fulfilment and Support Structure

Warehouse, support and commercial teams.

What this covers

Fulfilment

  • Pickers
  • Packers
  • Inward and Inventory
  • Quality Check
  • Dispatch
  • Returns Processing
  • Shift Supervisors
  • FC Managers

Commercial and support

  • Customer Support
  • Escalations
  • Catalogue
  • Performance Marketing
  • Category
  • Supply Planning
  • Finance
  • HR
  • Tech
  • Organisation structure
  • Fulfilment-centre structure
  • Support team structure
  • Shift supervision
  • Reporting lines
  • Approval matrix
  • Manning norms by volume

Peak-Season Staffing

Doubling headcount for a fortnight, then not.

What this covers

Peak staffing fails on the way back down as often as on the way up: people hired for the sale stay on the roll, or leave with assets and access still open.

  • Peak manpower plan
  • Ramp-up timeline
  • Rapid induction process
  • Temporary and gig engagement records
  • Training compression for peak
  • Ramp-down plan
  • Asset and access recovery
  • Rehire pool for next peak
  • Conversion of strong temporary staff

Fulfilment-Centre Rosters

Manning against order volume.

What this covers
  • Volume-linked manning
  • Shift patterns
  • Night-shift rules
  • Weekly off rotation
  • Overtime sanction
  • Relief and standby
  • Shift swaps
  • Attendance capture
  • Attendance cut-off
  1. Volume forecast
  2. Manning plan
  3. Roster
  4. Approval
  5. Attendance
  6. Overtime
  7. Payroll input

Customer-Support Rosters

Coverage against contact volume and hours.

What this covers
  • Contact-volume forecasting
  • Shift coverage including late hours
  • Weekend coverage
  • Break scheduling
  • Adherence tracking
  • Quality monitoring process
  • Escalation-desk staffing
  • Attrition-driven coverage risk

Gig and Contract Workforce

The workforce that is not on your payroll.

What this covers
  • Vendor and contractor register
  • Headcount by vendor
  • Deployment records
  • Induction and safety records
  • Document verification
  • Attendance reconciliation
  • Invoice vs attendance check
  • Access and asset control

Performance Measures

Throughput, accuracy and service.

What this covers

Fulfilment

  • Units per hour
  • Picking accuracy
  • Packing quality
  • Damage rate
  • Returns processing time
  • Safety observance
  • Attendance

Support

  • First response time
  • Resolution time
  • CSAT
  • Escalation rate
  • Quality score
  • Adherence
  • Attendance

Scaling Teams Fast

Structure that keeps up with headcount.

What this covers
  • Role definition before hiring
  • Level structure
  • Compensation bands as you scale
  • Manager span limits
  • Onboarding at volume
  • Probation discipline
  • Documentation as you grow
  • Avoiding title inflation

E-commerce HR Dashboard

Manning, throughput and churn.

What this covers
  • Headcount by function and FC
  • Own vs contract vs gig
  • Manning vs volume
  • Attendance and absenteeism
  • Overtime cost
  • Peak ramp status
  • Attrition by function
  • Support roster coverage
  • Open positions
  • Employee cost per order
  • Training completion

E-commerce and D2C HR maturity assessment

Each area is scored on the same five-level scale, so management can see where HR stands today and what to improve first.

Request an HR audit
  1. 1

    No defined process

    Activities happen differently each time.

  2. 2

    Informal, person dependent

    Processes exist but depend heavily on individual employees.

  3. 3

    Documented

    Processes and responsibilities are written down.

  4. 4

    Implemented and measured

    Processes are followed and performance is measured.

  5. 5

    Automated and continuously improved

    Technology-enabled, measured and improved deliberately.

What you receive

Depending on the engagement. Scope and sequence are agreed after the audit.

  • HR Audit
  • HR Gap Analysis
  • HR Improvement Roadmap
  • Organisation Structure
  • Manpower Plan
  • Job Descriptions
  • KRA and KPI Framework
  • Competency Framework
  • Recruitment Process
  • Onboarding Framework
  • Attendance and Leave Process
  • Performance Management System
  • Training Framework
  • Employee Engagement Framework
  • Retention Plan
  • HR Policy Manual
  • Employee Handbook
  • HR SOPs
  • HR Forms
  • HR Templates
  • HR Calendar
  • HR Dashboard
  • HR MIS
  • HR Automation Roadmap
  • HRMS Implementation Framework

Our HR transformation approach

  1. 1

    Assess

    Understand the business, its workforce, current processes and HR challenges.

  2. 2

    Identify gaps

    Find the missing, weak, inconsistent or person-dependent processes.

  3. 3

    Design

    Create the structure, processes, policies, SOPs, dashboards and systems needed.

  4. 4

    Implement

    Help HR and department managers actually adopt the new system.

  5. 5

    Automate

    Digitise repetitive and approval-based workflows where it is worth doing.

  6. 6

    Measure

    Track hiring, attendance, employee cost, performance, training and attrition.

  7. 7

    Improve

    Strengthen the people-management system continuously, not once.

Build an HR function that supports the business

A strong HR function here helps the business:

  • Staff peaks without chaos
  • Ramp down cleanly
  • Keep support rosters covered
  • Bring gig and contract workers into a record
  • Reduce fulfilment-centre churn
  • Recover assets and access reliably
  • Measure throughput and quality
  • Scale teams with structure
  • See every centre in one view

Build a better HR system for your operation

Whether the pressure is peak staffing or fast scaling, we can help build people processes that keep up.

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