Performance management process for Cultural trusts: curators, coordinators and guides across the season
Cultural work is judged by exhibitions opened and classes taught, not by daily output. A review that follows the programme calendar fits better than a yearly form.

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Share your requirementsWhy performance management process matters in cultural trusts
The curator mounts a show, the coordinator runs a festival, the guide leads daily tours. Each has a clear moment of delivery and a long stretch of preparation. A single year-end form misses both. It rewards the person who writes well and overlooks the one who quietly held a difficult week together.
Reviews that follow the programme work better. Set two or three goals before each major programme, check halfway and review after it ends, while memory is fresh. For guides, the review draws on visitor comments and an observed tour. For part-time artists, a short note after each term is enough.
Trusts depend on volunteers, honorary roles and grant-funded posts. Each has different expectations and different funder demands. A programme officer paid from a grant may need to report outcomes to the funder, while a volunteer coordinator needs recognition. One standard form for everybody misses what each needs.
How to set it up
1. Set two or three goals before each programme
Plain statements such as installing the show on time, training four new guides, or completing the catalogue section. Agree them in a short meeting.
2. Check halfway
A fifteen minute conversation on progress and support needed. Note changes to the goal if the programme has shifted.
3. Review soon after the programme closes
Ask the person what went well and what they would change. Add the director's view and visitor feedback where it exists.
4. Review visiting teachers after each term
Student attendance, feedback and a short observation. Use a one-page form for all of them.
5. Match the review to the funding and role
For grant-funded posts, link goals to the funder's agreed outcomes. For volunteers and honorary roles, use a conversation and thanks.
6. Link the review to growth and pay
Use the notes when deciding on new duties, training or pay changes. Our performance management and incentive design work helps set this up.
Check these first
Before changing anything, find out what is true today. Use your own records for a defined period and note gaps in the evidence. The review may take longer if records are incomplete or spread across teams.
- Ask staff when they last received feedback and whether it was tied to a specific programme.
- Look at how guides are assessed today, if at all.
- Check whether goals exist for the next major programme.
- Read visitor feedback from the last season and see who has seen it.
- Check whether grant-funded staff have goals that match what the funder expects.
GullyHR can do this with you. Read how we approach performance management process in general, or share your requirements and we will tell you where to start.
Questions owners ask
A formal form rarely is. A short conversation after each term or project, with a few agreed points, respects their independence and still gives useful feedback.
Around each major programme and once at year end for core staff. For visiting teachers, once a term is enough.
They are a useful input for guides and educators, but read them with care. Look for patterns over repeated visits, not one strong remark.
Hold a friendly conversation about what they enjoyed, what they found hard and what they would like to do next. Recognise their contribution publicly where possible.
They can give input on the director's or senior staff's work, but the day-to-day review is done by the manager. Agree roles in writing.
We set up the interview and hiring process for cultural trusts
Every business interviews, but few have a written process that works the same way for every role and every interviewer. GullyHR designs yours, from the role brief to the offer, trains your managers to run it, and can run it for you on the roles you hand us.