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GullyHR

Marketing, Advertising and Creative

Video editor: how to train and review the role

Edits ads, reels, corporate films and social videos from raw footage, adds graphics, sound and colour, handles revisions and exports for platforms. Reports to the post-production lead or creative producer.

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Who usually fills this role

Usually diploma or self-taught editors with a showreel. Test with a short edit from raw clips, sense of pace, audio quality and file discipline. Ask what they changed after a client's feedback and how they organised the project. Check original certificates, references and a short practical task before making an offer.

Skills ladder

Stage 1

New joiner

  • Assembles rough cuts from instructions
  • Syncs audio and trims clips
  • Exports for set platforms

Stage 2

Independent

  • Edits to a brief with a clear story and pace
  • Adds titles, graphics, music and colour correction
  • Manages revisions with versions
  • Organises projects and media

Stage 3

Senior or lead

  • Leads edits for campaigns and films
  • Shapes story with directors and clients
  • Sets up templates and workflows
  • Mentors juniors

Training path

First weeks

  1. 1

    Project and media rules

    The lead shows folder structure, naming, backup and proxy rules. The editor sets up a project and gets checked.

  2. 2

    Software and export presets

    The editor learns house presets for each platform and tests them. Wrong ratios or loudness are corrected.

  3. 3

    Assisted edits

    The editor assembles rough cuts for a senior who gives line-by-line notes.

First year

  1. 1

    Story and pace

    The lead reviews edits for pacing and clarity. The editor re-cuts after notes and compares versions.

  2. 2

    Audio and colour basics

    A sound or colour specialist teaches clean audio, levels and correction. The editor's output is checked on different devices.

  3. 3

    Client revisions

    The editor logs requests, responds with versions and checks that earlier fixes remain.

Towards senior

  1. 1

    Leading a project

    The editor leads a campaign edit from rushes to delivery with the lead reviewing at set points.

  2. 2

    Templates and workflow

    The editor builds templates for repeated formats and teaches them to others.

  3. 3

    Mentoring

    The editor guides a junior and the lead reviews the junior's progress.

Performance review

Review on delivery of each major project, a monthly one-to-one, and a written half-yearly review with a showreel update. Keep notes of agreed actions and revisit them at the next review.

What to measure

MeasureHow it is seen
Edit qualityReview story, pace and technical finish
File disciplineCheck project organisation and backups
TurnaroundCompare time with estimates
Revision handlingCount rounds and reasons
Technical correctnessCheck ratios, audio levels and exports
CollaborationAsk directors and account managers

Evidence to bring

  • Final exports
  • Version log
  • Client notes
  • Project files
  • Showreel

Questions to ask in the review

  1. Which edit are you proud of?
  2. What notes confused you?
  3. Where did you lose files or time?
  4. What technique do you want to learn?
  5. How do you handle conflicting notes?
  6. What hardware limits you?
  7. What would improve our workflow?

Pitfalls

  • No backup rules
  • Reviewing taste only
  • Late footage with no schedule
  • Underinvesting in machines

Questions about this role

Yes, with a short edit from sample clips.

Your next chapter

Let’s make HR work better.

Tell us what is slowing your team down. We’ll help you find a practical way forward, starting with a conversation.

  • A free first conversation with an HR practitioner
  • A clear scope and fee before any paid work
  • A practical next step for your business

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