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B2C SaaS · Role design and job descriptions

Role design and job descriptions for B2C SaaS: clear roles in teams of five

In a lean consumer SaaS team, one person covers three jobs and two people claim the same one. Clear role notes cut overlap, show gaps and make hiring and appraisals less personal.

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Why role design and job descriptions matters in B2C SaaS

Small teams grow roles by habit. The first designer also did research and branding, the first analyst also ran experiments, and the first support agent also wrote help articles. When new people join, they ask who owns what and get different answers. Credit and blame slip between roles, and good people feel unseen.

A role note for each position says what the person owns, what they share and what they hand on. Titles follow duties, with a clear level for each. This does not need many pages: a short description, three or four main outcomes and the skills needed. It becomes the base for hiring, onboarding and the first review.

How to set it up

  1. 1. List real duties per person

    Ask each person to list what they do in a normal month. Collect with their manager, and mark overlaps and orphaned tasks.

  2. 2. Name owners

    For each task or decision, choose one owner. Mark who is consulted and who is informed. Keep the chart short.

  3. 3. Write the role notes

    One page per role: purpose, outcomes, decisions owned, key skills and a typical week. Use plain words. See role design.

  4. 4. Set levels

    Define two to four levels per role family and what changes from one to the next. Link them to growth and pay discussions.

  5. 5. Test with the team

    Ask each person whether the note matches their work. Adjust and publish. Use the same notes in job posts and onboarding.

Check these first

Before changing anything, find out what is true today. These take an afternoon and use your own records.

  • Ask two colleagues who owns a recent decision and compare the answers.
  • List tasks that no one claims.
  • Count roles that cover more than three distinct jobs.
  • See whether a candidate could understand the role from your job post.

GullyHR can do this with you. Read how we approach role design and job descriptions in general, or share your requirements and we will tell you where to start.

Questions owners ask

One page is enough. If it takes more, the role may be too broad. Keep outcomes and decisions clear and leave out daily tasks that change often.

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