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Jewellery Chains · Performance management and incentive design

Performance management and incentive design for Jewellery Chains: Commission Slabs Staff Can Explain

Jewellery commission often mixes metal, stone and making charge, with slabs that change by season. If a salesperson cannot predict what a sale earns, targets feel like a trap rather than a goal.

A retail store manager briefing sales and checkout colleagues before opening

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Why performance management and incentive design matters in jewellery chains

Head office usually writes the scheme and showrooms receive a circular. Staff then learn the rules from each other, which means three counters in one showroom may describe three different schemes. At month end an argument over one sale takes more time than the sale did, and the person who loses it begins to look for another job.

A good scheme is short enough to fit on a page and specific enough to test with a sale. Targets should reflect the showroom and season, not one number for all towns. Disputes need a named person and a time limit, so that a doubt in the second week is settled before payday.

How to set it up

  1. 1. Write the slabs with examples

    Put each sale type on one page: gold, diamond, silver, bridal and repair. Add two worked examples per type so any counter executive can check a sale.

  2. 2. Set targets by showroom and season

    Use last year's sales for the showroom, the coming wedding and festival calendar, and staff strength. Agree the figures with each manager before they are announced.

  3. 3. Share a running tally

    Give each person a simple weekly statement of sales credited and commission accrued. Surprises at month end are the main source of disputes.

  4. 4. Handle returns and exchanges clearly

    Decide in writing how commission is treated when a piece is returned, exchanged or altered. Many arguments start here because the rule was never stated.

  5. 5. Name a dispute owner and a deadline

    One regional or head office person hears disputes and answers within a set number of working days. Record outcomes so the same question is not argued twice. See also compensation and rewards strategy.

Check these first

Before changing anything, find out what is true today. These take an afternoon and use your own records.

  • Ask five counter staff to work out the commission on the same sample sale.
  • List the disputes raised last quarter and what each was about.
  • Compare targets and actual sales per showroom for the last festival season.
  • Check whether returns and exchanges are covered in the written scheme.

GullyHR can do this with you. Read how we approach performance management and incentive design in general, or share your requirements and we will tell you where to start.

Questions owners ask

A mix works well in a showroom where customers are served by whoever is free. Keep an individual part for effort and a shared part so people help each other rather than guard customers.

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