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Fashion D2C · Role design and job descriptions

Role design and job descriptions for Fashion D2C Brands: Who Decides What on the Returns Desk

Returns inspectors, support agents and merchandisers each make daily decisions. Clear role pages say what they can approve alone and what goes upward.

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Why role design and job descriptions matters in fashion D2C

In small fashion brands, one person often does several jobs. The founder's cousin handles exchanges, packing and the Instagram inbox. When the brand grows, nobody knows who may approve a refund, who restocks a worn item or who decides to discount a slow style. People either ask the founder every time or decide alone and get blamed later.

Role pages fix this with a few lines. Each page states the purpose of the role, the regular tasks, the decisions the person can make alone, what they must refer upward and how their work is judged. They are short and are used in hiring, onboarding and appraisal.

How to set it up

  1. 1. List the roles that exist today

    Write down who really does what, not what the organisation chart says.

  2. 2. Draft a one-page role description

    Purpose, daily tasks, decisions they own, decisions they refer and the measures of success.

  3. 3. Set decision limits for support and returns

    What an agent may refund or exchange, what an inspector may accept and who to call beyond that.

  4. 4. Check overlaps and gaps

    Find tasks nobody owns, such as the size chart or the restock decision, and give each an owner.

  5. 5. Use the page in hiring and reviews

    Share the page with candidates and joiners and refer to it in the monthly talk with the manager.

Check these first

Before changing anything, find out what is true today. These take an afternoon and use your own records.

  • Ask three people who may approve a refund and compare the answers.
  • List the tasks that fall between two teams.
  • Check whether your merchandiser knows who decides markdowns.
  • Find a role that exists only in the founder's head.

GullyHR can do this with you. Read how we approach role design and job descriptions in general, or share your requirements and we will tell you where to start.

Questions owners ask

One page is enough. Include purpose, main tasks, decision limits and measures. Detail beyond that tends to be unread, and a short page is more likely to be used.

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