Role design and job descriptions for EV Dealerships: charging help, demonstrations and service
In an EV dealership, new tasks arrive faster than job titles. Without clear roles, charger enquiries, demonstrations and software questions fall between consultants, advisers and technicians.
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Share your requirementsWhy role design and job descriptions matters in EV dealerships
A petrol dealership has long-settled roles: consultant, adviser, technician. An EV dealership adds tasks that fit none of them neatly. Someone must visit a customer's home or building to check where a charger could go. Someone must explain the app and software updates. Someone must handle fleet and corporate buyers who ask about charging for many vehicles. These tasks are added to whoever seems willing, and the promises made are rarely tracked.
Role design here means deciding which tasks belong to which role, which are shared and which go to outside partners. It also means writing short job descriptions that staff can read and a manager can use to review performance. The descriptions help in hiring, since candidates can see what is really expected.
How to set it up
1. List the tasks that now exist
Go through a typical customer journey from enquiry to first service and write every task, including charger advice, app set-up and software queries. Note who does each today.
2. Assign each task to one owner
Decide the main owner for every task and a back-up. If a task has no owner, create a role or add it to an existing one with time allowed.
3. Write a one-page description per role
Include purpose, main tasks, who they work with, skills needed and how success is judged. Keep sentences short and use the words your staff use.
4. Mark the hand-offs
Where a task passes from one role to another, such as consultant to charging coordinator, define what information goes across and by when. Use a simple form or message template.
5. Review roles every six months
Roles will change as models and customers change. Review with the people doing them and update the descriptions. The recruitment process can then use the latest versions.
Check these first
Before changing anything, find out what is true today. These take an afternoon and use your own records.
- Take three recent customer promises on charging and trace who owned each one.
- Ask a consultant and an adviser what they believe is their responsibility for app set-up.
- Check whether any job description mentions EV tasks.
- Count tasks done by informal volunteers rather than by a named role.
GullyHR can do this with you. Read how we approach role design and job descriptions in general, or share your requirements and we will tell you where to start.
Questions owners ask
It depends on volume. In a small dealership, one trained consultant may cover it. In a larger one, a dedicated coordinator frees others. Start by naming an owner and see whether the workload justifies a full role.
One page is plenty. List tasks, hand-offs and what good looks like. Long documents are rarely read, and short ones can be updated as the segment changes.
Often yes, with training. Discuss the move with them, explain what changes in pay and duties and set a review date. Treat the first quarter as a trial for both sides.